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About the HCA Principals

Hanken Cono Assad & Co., Inc. is a very successful real estate investment and management firm with headquarters in La Mesa, California. The company was formed in February, 1974, by Gene Hanken and Charles Cono, whose business relationship dates back to the mid 1960's.
HCA has provided investors with substantial returns since 1974. HCA targets a range of medium to long-term investments.

Mr. Assad

Mr. Assad: Al Assad has 40 years of diversified real estate experience. He is responsible for overseeing all aspects of the strategic planning, property acquisitions/dispositions, development, and asset management services for HCA’s multi-family and commercial real estate portfolio worth in excess of $500 million.


Mr. Hanken: Mr. Hanken was a San Diego native and a graduate of San Diego State University. While completing his undergraduate degree in accounting, Mr. Hanken managed real estate holdings for the law firm of Seltzer, Caplan, Wilkins and McMahon. Prior to his partnership with Mr. Cono in 1974, he was the National Director of Property Management for American Housing Guild.

Mr. Cono: Charlie Cono's real estate career began in the early 1950's when he moved to San Diego from Washingion D.C. Mr. Cono developed many single and multi-family projects in southern California on his own prior to the formation of HCA. He was a true entrepreneur. He turned many of his interests and hobbies into successful businesses. One of those hobbies was horse racing. One of the highlights of that endeavor was the breeding of Stardom Bound, a juvenile filly. She brought Charlie a victory in the Breeder's Cup Juvenile Fillies Race at Santa Anita in October 2008.

5550 Baltimore Drive, La Mesa, CA 91942-1776     Phone: 619.698.4770     Fax: 619.466.1330 Email Us